Marketing

Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers. It is a constituent of the FTSE Fledgling Index.

I've chosen this record company because it publishes my two favourite magazines (Metal Hammer and Classic Rock magazine) They also publish Amstrad Action, Your Sinclair, PCW Plus, PC Plus, PC Answers, Commodore Format, Amiga Format, ST Format, PC Format, MacFormat, The Mac, Linux Format, Amiga Power, N64 Magazine, NGamer, Official Nintendo Magazine, Super Play, Future Music, Total! Total Guitar, Rhythm and GamesMaster. Guitarist • Sega Zone • Sega Power • Mega • Edge • DC-UK • PC Gamer • PC Zone • ACE • SFX • Total Film • .net • T3 • Tap! • ImagineFX

History of the company
The company was founded in Somerton, Somerset in 1985 by Chris Anderson. An early innovation was the inclusion of free software on magazine covers, the first company to do so. Anderson sold Future to Pearson PLC for £52.7m in 1994, but bought it back in 1998, with Future chief executive Greg Ingham and Apax Venture Partners, for £142m. In December 1999, Future issued Planet PC, a new PC gaming magazine intended to appeal to male eight-to-twelve-year-olds. In 2001 Anderson left Future. In November 2009, Future reported a fall in profits from £9.5 million to £3.7 million (a loss of 61 percent) in the fiscal year that ended 30 September 2009. Future attributed this to problems with their US market, hit by a fall in the general advertising market. In March 2010 Future announced that it was exploring the possibility of reviving its GamesMaster brand on television. The video games show had run from 1991 until 1998.